Monetizing Facebook apps with AdSense

Posted on March 5th, 2010 by wsf

Facebook and AdSenseIt’s actually quite surprising as to how many different Facebook applications as well as the wide variety of different types of Facebook applications which use AdSense as their primary monetization method. In recent years Facebook has seem incredible growth in both its registered member figures, its member activity levels and of course the number of applications being developed for the Facebook platform. Whilst AdSense isn’t the only option when it comes to monetizing your FaceBook applications it is a possibility and is definitely worth considering.


Monetizing Facebook applications with AdSense is in some ways very similar to monetizing a typical web site. As you would expect however there are also some huge differences. The key difference is majorly cosmetic – are you capable of effectively using AdSense ads within Facebook applications so that they are not intrusive and do not overly distract the user. Since most Facebook application pages (in fact this could be said for most Facebook pages as a whole) are quite minimal and contain not all that much content it is very easy to annoy your users by using AdSense ads.

Don;t be put off though, there are plenty of applications out there taking full advantage of AdSense and are no doubt earning a good little number from it. AdSense ads on Facebook could prove to be a win-win situation for you. Providing that your application is interesting and is in demand then the users are already there. Once you’ve established a strong user base for your Facebook application it’s then time to begin fine tuning your AdSense ads to make the most of them.